A brand is like a story: it needs to be told well, and it asks you to believe in it. We help companies of all shapes and sizes tell their story to the right audiences through a focus on concept creation and experience design.
 

who we are

We are a design studio based in Copenhagen, founded and creative directed by Johannes Torpe. With a founder who has never undertaken any formal education and has worked across a multitude of creative industries, the studio is an advocate for an unrestrained and fearless approach to design. Interdisciplinarity has therefore always been at the heart of the studio. Our team and network of collaborators consists of a multinational mix of spatial designers, architects, graphic designers, branding and communication specialists, and product and furniture designers.

A strong interdisciplinary profile allows us to think across traditional boundaries and quickly adapt to new realities. In short, it allows us to design with the bigger picture in mind. We have been called unconventional on more than one occasion and we wear this with pride. We always aim high and believe the biggest enemy to creativity is mediocrity.

 
 

Brand at core

A brand is like a story: it needs to be told well, and it asks you to believe in it. Communicated well, your story will connect with people and it will stay with them as a physical and personal memory. We help companies of all shapes and sizes tell their story to the right audiences through strong concepts and a focus on experience design. 

 
 

our approach

The specific brand experience we create is always designed in close collaboration with our clients and can result in anything from a lamp to a logo to the design of a multi-story space. Essentially, we create what your brand needs to consistently stay true to its message across all platforms and consumer touch points. We engage in a process where we work with our clients, not for them. Our client relationships are built upon a basis of honesty, trust and a shared desire to achieve something that is of significant value.

 
 

our services

Interior design

Concept development

Architectural design

Furniture design

Branding

Visual identity

Art direction

Graphic design

We believe that creating memorable experiences heightens the brand perception and that this is key when building strong and lasting consumer engagement.